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National Association of REALTORSŪ (NAR)
REALTORSŪ Commercial Alliance (RCA)

April 2010 / Issue 10

National Association of REALTORS Commercial Services for Accredited RCA Associations></td>

RCA News

RPAC – Put Your Money Where It Does Some Good!
NAR won important legislative victories in 2009, and more major commercial issues are being voted upon in 2010. Did you know that while commercial membership in NAR is under 10 percent of total membership, almost 50 percent of legislative issues pertain to commercial real estate? No group does more than the REALTORSŪ Political Action Committee to help remove hurdles to your business success, so invest in RPAC today!

NOW PLAYING -- Member Education
2010: More Business, Now! In the most recent webinar, get the answer to, “Why the Heck Should I Meet with You?” Hear tactics for successful targeting, prospecting and cold calling. You may not love cold calling, but master it and you’ll reap the rewards. Ask questions at the end of the live presentation on Wednesday, April 28 from 12:30 p.m. till 2 p.m. EST. It’s just $49 for NAR members; get this rate, by using the discount code, “NAR” when you register. Go to: http://www.eventbrite.com/event/551679087

Two New Commercial Webinars – FREE

1. It’s the #1 topic in our industry today! Be sure to join Rob Nahigian, SIOR, FRICS, as he presents, “Liquidity and Commercial Real Estate in 2010: Connecting the Dots.” Rob explores the practical and economic reasons for how investment real estate reached a point of chaos and how it could significantly outperform over the mid-term horizon. 1 hr. 12 min.
2.
Profit from the Latest in Technology Trends. Todd Clarke, CCIM, presents an excellent overview on the latest technology trends and how to implement them to enhance your business. 1 hr.10 min.

EVENTS
NAR Midyear Meetings
A highlight of this year’s meeting is the Commercial Leadership Forum. Robert Potter, managing principle of R.A. Potter Advisors, LLC, and an NAR Commercial Signature Series presenter, will speak on, “The Third Level Selling: Third Level Secrets of Top Producers” which includes top reasons for understanding how clients choose among service providers and why price is often the least important factor. This session is on May 13 from 9 till 11:30 a.m. Click here to see the full Midyear schedule and register.

Encourage Commercial Member Participation
Make a recommendation for an NAR committee or leadership appointment for 2011. Need some help? We have several resources for you. First, those interested in serving to create or update their NAR Expertise Profile. Those interested may create a leadership resume and include a photo. With a NRDS number, member profiles link to all national committee activity. This provides the NAR Leadership Team with a comprehensive look at candidates when they are looking for committee leadership. http://www.realtor.org/nrdsprof.nsf/GetUserInfo?OpenForm&Login
Bookmark this link to make recommendations for yourself and for others in the Committee Recommendation database (opened in Mid-March – closes by May 24, 2010).

NAR Affiliate News

CCIM has new Strategic Partnership
The CCIM Institute announced a strategic partnership with the American Real Estate Society (ARES), aligning 16,000 commercial real estate professionals with hundreds of thought leaders from academia and the real estate industry at large. Through a grant from the Education Foundation of the CCIM Institute, access to ARES’ timely and relevant real estate research will be made available to CCIM members as soon as this summer. ARES is the largest publisher of real estate journals in the world, including The Journal of Real Estate Research (JRER), The Journal of Real Estate Portfolio Management (JREPM), The Journal of Real Estate Literature (JREL), and its most recent, The Journal of Sustainable Real Estate (JSRE). DOWNLOAD the full announcement on the CCIM/ARES partnership.

IREMFIRST A Rich Online Resource for the Real Estate Industry
IREMFIRST is a comprehensive online resource for IREMŪ Members and the real estate industry at large. The site contains the information and tools professionals across the real estate spectrum will find useful to enhance their professional performance. It also contains user-driven, community building features that encourage online professional networking and information sharing among industry peers. Check out the site and all that it has to offer at www.IREMFIRST.org.
All NAR Affiliates have numerous events and educational opportunities.  To learn about current offerings, click:
http://recentral.org/index.php?date=2009-09-01

CONGRATULATIONS
… to the Louisiana Association of REALTORSŪ which earned NAR’s Commercial Services Accreditation! Welcome Saints and Hornets fans! To learn more about this Association or to welcome them to the family, view their website.